Last Crumb cookies are available at www.lastcrumb. Said Jaeger, “Elon got his hands on a box, so we will get back to you and check if he sent those to space.” My personal favorite is the Donkey Kong.”Īnd they do get around. Or maybe one might prefer the “Better Than Sex” chocolate chip cookies?Īs Jaeger concluded, “The Core Collection was conceptualized to make sure the variety was so well rounded, that favorites would be equal almost across the board, something I am extremely proud of. The Core Collection is a range of traditional and familiar cookie flavors amped up to another level, like the “James Dean,” their brand of Oreo milkshake cookies, or the “Madonna,” their peanut butter cookies. Here’s how that works: Cookie peeps sign up to become exclusive members who are notified about the arrival of a newly cooked and limited batch of cookies available-the “Core Collection.” Cookies are then “dropped” like hit records, and subscribers jump to grab the next batch. We will be releasing new flavors, exclusively available to our Last Crumb members first, and then they will be revealed to the rest of the consumers come late 2022 and more in 2023.” “However,” he adds, “not all flavors have been released. Assorted by the Head Baker to showcase core flavor profiles that will either evoke past memories or make the present. And I am so not doing that.Īs for the cookies themselves, says Jaeger, “ Thousands of hours have gone into perfecting the flavors, and we know they are the peak of what a perfect cookie should be. Twelve handmade and freshly baked cookies. To describe the packaging in any more detail would really spoil the surprise. The oversized and over-everything cookies are locked up tight in a unique sealed package that a company official assured us would keep them fresh for at least a week. That has been a hobby and a passion of mine since school. But in my spare time I’ve always loved food, the science behind food and what makes things taste good. I’ve spent the last decade in marketing, building and selling direct-to-consumer products and companies. Owing equally to social media and the talent of its baking team, Last Crumb, a hip, upstart online cookie company now located in Pasadena, is banking on its once-in-a-lifetime cookies, and hoping their dazzling packaging and subscription membership clientele will help them maintain their quick rise to cookie stardom.Ĭo-founder, cookie lover, and self-described “serial entrepreneur,” Derek Jaeger, described the company and product thusly in an interview last week: “Last Crumb is an amalgamation of my life’s work. $140 for a box of a dozen cookies? Well, what if they were packaged and presented and prepared like no other cookies you’ve ever had before? What if the cachet was equal to the cookie, and the cookie by itself was already memorable?
0 kommentar(er)
